A: The term “sensitive skin” is a marketing expression that really has no medical definition.

With over 60% of the population claiming they fall victim to so-called “sensitive skin,” it is easy to see why so many cosmetic companies market their products to this group.

There are three types of skin that tend to make up the population of sensitive skin sufferers: subjects with rosacea, subjects with atopic dermatitis, and subjects with cosmetic intolerance syndrome.

1. Avoid over washing of the face.
2. Avoid products with fragrance, formulated with propylene glycol, lanolin, and paragons.
3. Moisturize 2 x a day to preserve the normal layer of the skin.
4. Avoid treatments with retinol, glycol acid or peels.
5. Test it…before you buy it.

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